Tuesday, 8 February 2011

The Effect of Editing- Virgin Atlantic Ad

The thing that really inspired me from this advert was the way everything just flows and how the use of props and the transition into the next scene. I also find the colours, lights and the way they play with size. Examples of this are in 0:52 seconds and 0:59 seconds. 
They also use different types of shots, medium close-ups and long shots, that really show-off well the way they play with size. The advert is for an airline, which are trying to present to consumers what they can offer, they show a femal air-hostess, (typical), that aids passangers, and also include warm colours throughout.

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