Amber is a 19 year old girl from Essex. She lives at home with her mother and little brother. Her room is a mess due to her laziness and carelessness. She is a big fan of facial piercings, tattoos, big black hair and big black eye makeup, parties, getting drunk and/or high. She shops at H&M and lives off her mother. She used to work at the local cafe but got fired on her second week.
Our target audience is a teenage girl/ young adult, who is not your average girly-girl. She has a bit of an edge and likes psychological thrillers that mess with her mind and make her think. She does not frighten easily so it takes a lot to scare her. For her, the scarier the better.