Our thriller opening is particularly aimed at women aged 20 to 40 as the storyline of our thriller is something which catches their attention. It is not necessarily the fact that they may relate to the character but it may be that they feel that they want to watch it because it gives them an insight into a story with a character like this or maybe they just enjoy crime thrillers like Laura (the girl in this video) and her friends. Laura and her friends are students, and with our research most of our audience will be students and older women.
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